Privacy in the digital world

Companies are constantly looking for new ways to market their products to more potential customers, and it spares no effort to invent creative methods for information for targeted marketing activities .

Perhaps the funniest of these methods those devised by a toys in the United States, this company in one of the television ads show clown child viewers asked a handset near the TV, so that the Declaration contains a series of tones will communicate with the company through custom compiling phone numbers of homes connected to be able to use these numbers to collect address information and family members and add them to the list of postal marketing company .

Many will not hesitate in this method as a form of fraud, and may lead them to disrespect the company used as the end justifies the means. But the fact that they themselves are exposed daily to innumerable practices do not differ significantly for this example objectives, even though differing in styles.

I have in mind here the story got personal with me during my approach to the airport in one State, I received a message from a mobile phone: "good evening, we wish you a happy journey, as a courtesy to you we invite you to our network added discerning travelers. You can display this message to the airline employee will is action. With safety and look forward to serving you again soon. "

This message will not deny that painted smile on my face, but I soon realized which to call the company to reverse a curse made me spent the whole trip (including the SDK in discerning travelers added) I I scrutinize the enormous amount of information collected about me phone company, credit card company, Bank, insurance company, and many others, and worried what might be construed to do so.

Requires custom promotional presentations so similar to what happened to me during my arrival to the airport to collect and analyze vast amounts of information on the nature and activities of the client and his material and his movements and its preferences, which could be as high as in our example to follow consistently wherever a solution and left to seize any chance may have exposed to marketing message.

-( The limits of privacy )-

Many might think that it's fine so as long as it is mutually beneficial for the company and the customer, the company's available marketing their products and services to more customers accept it and allow the customer to benefit from the generosity of promotions or special services. But one may argue that without the advertising market for what we got Google services free of charge.

There are certainly ample opportunities for investment information users to support the activities of marketing and advertising, but within the borders must remain clear and specific. It is easy for companies possessing the technical capacity to track the movements of users for the Web or mobile phones that are overly exploit their personal information in turn with promotional activities to the violation of user privacy and freedom.

Examples of reports which confirmed that iPhone phone supergroup from Apple keeps a record of all movement of the phone user for a period of time up to one year in a special file, from which you can draw a detailed map of these movements without the user's knowledge, forcing company after publication to modify its modus operandi to address this issue.

The standard that you can use if to draw limits personal privacy which should be respected by everyone? There are several methods that can be adopted, but mostly is effective in preventing any activities exploit a user's personal information without his knowledge.

In other words, the company must obtain prior consent from the user before investing his personal information for whatever reason, which gives him the freedom to decide and determine whether the features worth ceding part of its specificity.

You won't like me for example, SIP coffee in Cuba added discerning travelers at the airport whether price descending on my right of freedom of movement away from the "eyes" tracer servers in mobile phone company.

Thanks for reading.... By: aljazeera.net